The Villager (How Africans Consume Brands) by Feyi Olubodun Published by: Cognix by Ouida Books Release Date: 2018 Genre: Non-Fiction; Business Format: Paperback Length: 143 Source: Publisher (Review Copy) When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? What was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. […]
This has to be the latest blog wrapup in the history of monthly wrap-ups. Guess this is how you know I’m Nigerian, right? (Too soon?). However, in the spirit of sticking to my commitments, I am now doing this in mid-February. Hopefully, you’ll find it useful and it would have been worth it. Lol. First, some (big) news… I started a book club. View this post on Instagram A post shared by Temilade (@naijabookworm_) on Dec 23, 2018 at 6:09am PST So, I had this idea 2 years ago but I never got around to it for a […]
Slay In Your Lane: The Black Girl Bible by Yomi Adegoke & Elizabeth Uviebinené Narrated by: Yomi Adegoke, Elizabeth Uviebinené, Nneka Okoye, Karen Blackett – foreword Publisher: HarperCollins Publishers Limited Release Date: July 2018 Genre: Non-fiction Format: Audiobook Length: 12 hrs 29 mins Source: Bought Find It: Audible This book includes extracts from dozens of interviews with some of the most successful black women in Britain. Where possible within this audiobook, we have used the original recordings of those interviews, which took place in a variety of locations; so, whilst the nature of the recordings vary, the insights and advice remain constantly inspiring. Illustrated […]
Say hello to the brand new babies coming into the “African” literary scene this month.
What A Time To Be Alone by Chidera Eggerue Published by: Quadrille; Hardie Grant Publishing Release Date: 2018 Genre: Non-Fiction; Self Help Format: Hardback Length: N/A Source: Bought Empowering, intimate and full of heart: this highly anticipated debut book from the online sensation ‘The Slumflower’, aka Chidera Eggerue, the unstoppable force behind the ground-breaking movement #SAGGYBOOBSMATTER, is essential reading for all young women. It’s time to take charge of your life. In What A Time To Be Alone, The Slumflower will be your life guru, confidante and best friend. She’ll show you that being alone is not just okay: it’s just about the best freaking thing that’s […]