February 2019 WrapUp – Books, Books and More Books

Books

2019 is the year February went on for so long, it felt like there were more than 28 days This phenomenon also reflected in the number of books I read this month. Where I only read 5 books in January, I saw myself finishing 11 books in February. I reviewed some of these books here already. Many have/will not get full reviews but I’ll share some of my thoughts as we go along. February Reads Books I Reviewed   View this post on Instagram   A post shared by Temilade (@naijabookworm_) on Feb 13, 2019 at 9:00am PST Slay In […]

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The Villager by Feyi Olubodun

The Villager (How Africans Consume Brands) by Feyi Olubodun Published by: Cognix by Ouida Books Release Date: 2018 Genre: Non-Fiction; Business Format: Paperback Length: 143 Source: Publisher (Review Copy) When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? What was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. […]

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